Published on My Oracle Support – Siebel Marketing – Eloqua Integration Guide (Doc ID 1922718.1)
Follow this link for the PDF Siebel Marketing – Eloqua Integration Guide.
Oracle’s acquisition of Eloqua (“Oracle B2B Cross-Channel Marketing”) presents Oracle customers, including those with Oracle Siebel deployments, with a unique opportunity to leverage Oracle B2B Cross-Channel Marketing functionality with their existing Oracle Siebel Marketing functionality.
Oracle B2B Cross-Channel Marketing (formerly Eloqua) is a part of the Oracle Marketing Cloud Suite. As an industry leading cloud marketing solution, Oracle B2B Cross-Channel Marketing complements the robust on premise functionality provided by Oracle Siebel Marketing.
By leveraging both solutions in an integrated fashion, customers can optimize their marketing processes to take advantage of Oracle B2B Cross-Channel Marketing’s advanced digital marketing capabilities and ease of use while continuing to leverage Oracle Siebel as the master marketing application for segmentation, planning, analytics and CRM integration.