Siebel has been provided with different Data Quality solutions. The most prevalent choice in the past has been Informatica’s IIR – sold as OEM solution under the ODQ (Oracle Data Quality) acronym.
Since the acquisition of Datanomics by Oracle in 2011 – the former Datanomics product suite has been integrated with Siebel. It has been given a four-letter acronym “Oracle Enterprise Data Quality” 🙂 It has clear advantages over the Informatica’s IIR. To name two:
1) Stateless – that means no synchronization of Contact / Account data is needed between Siebel and OEDQ. If for example a new contacts gets created – it will be possible to match this new contact immediately. There is no lag time for the synchronization between both. This is a clear differentiator from IIR.
2) Fully configurable matching process. OEDQ is not a black box – for a matched contact or account – the rules which were applicable while matching can be identified. So a score of 95% can be explained by the fact that e.g. contact was found based on an exact match but with a different email address.
See this link for a presentation on Siebel / OEDQ